If you have ever loved reading, you would sense the thrill and joy of seeing a new book. I still salivate at the very thought of reading a book. No wonder a time came in my life when I was carrying more books than clothes, utensils, and other stuff combined together. And for a nomad like me, it started to make sense to switch to a technology which saves this regular effort of carrying books from one place to other. And hence a point came in my life when I switched to Kindle, and so far its been a wonderful companion. No more hassles when I shift my house or travel for unknown number of days. My books travel with me 🙂
But is Amazon Kindle a success because of its light-weight, or long battery life, or e-ink technology? Isn’t all this a part of technology which everyone can replicate? There has to be something more than just technology. And this fact becomes even more evident when you realize the fact that companies like Sony tried to come up with e-readers long before we saw Kindle, and even to this date there are so many companies which are trying their fate in this new era of digital content selling and distribution, like Rakuten’s Kobo or Barnes & Noble’s Nook, these all companies have not got the use acceptance they aspired for. And the reason for their lower acceptance rate vary from low range of books available in their bookstore, to the high price of their devices, to the poor partnerships by publishers to exclusively tie-up with them.
And while all this competition among eBook readers was on, we got a new creature to deal with – The SmartPhone, which claimed to replace all other screens in our lives. And to a great extent it has been really successful in replacing every other screen from our lives. So how did the digital publishing industry survive? Instead of fighting the SmartPhone screen, they got friendlier with them – they created Apps which could replicate the experience of their eBook reading experience on their devices, while keeping everything in the background same. Still the game didn’t change – Amazon still controls the largest share of the market for one simple reason – It has the largest content repository and is most accessible buying platform for the whole world.
So how can someone make a place for itself in such a market? I am sure someone must have asked this question while thinking of starting a Publishing company like Juggernaut. When I heard about this company I was immediately interested in learning what these guys are trying to do, and how. I learnt that this company has been started by Chiki Sarkar who has been associated with publishing industry. The company is headed by Durga Raghunath, who has been in Digital Media and Publishing for over a decade now. And to top it all, they have by now acquired a set of high profile people and writers to contribute to this project. I am sure there is something great cooking here 🙂
Their business model orbits around the core idea of making content readable on mobile devices and distributing it among the contemporary youth and other readers whose tastes are fast changing.
In past many months I have been receiving a weekly newsletters from them which speaks a lot about the quality and variety they are trying to offer. I am indeed pleased that a modern day publishing company from India is trying its best to develop a great network of content creators, distribution channel by leveraging technology, and aiming at audience who can easily afford this content. I am sure there is some great innings about to start with this publishing company’s App which is due for release on 23rd April 2016.
I am willing to see how quickly they can churn out engaging content and how soon they master the art of creating something for everyone. I am absolutely hopeful that these guys are on the verge of creating a history in Indian publishing.
Juggernaut, I am with you in this brave experiment you have taken up. Bring it on, I will excuse my Kindle for the sake of empowering this Indian experiment.